마케팅을 함에 있어서 시장의 분석은 제일 기초적인 것이라고 할 수 있다. 아무리 좋은 제품을 가지고 있더라도 시장의 특성을 알지 못 한다면 그 제품을 창고에서 먼지만 풀풀 날리게 될 것이다. 예를 들어 한국에서 휴대폰 액세서리가 잘 팔린다고 해서 그 제품이 미국에서도 잘 팔리기를 바란다는 것
Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists in the world.
The United States of America thrives on diversity.
→
I heard the singing of the Mississippi when Abe Lincoln went down to New Orleans, and I've seen its muddy bosom turn all golden in the sunset.
Muddy water->gold
: The change may represent the improved status of
AfricanAmericans after the Civil War.
Personification: “the singing of the Mississippi,”
“muddy bosom,”
“Dusky rivers”
The final line reaf
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma